CVS is planning to open a new store and would like to generate traffic into the store and interest in the products being sold. Of the following, the best consumer promotion would be
A) contests and sweepstakes
B) coupons
C) premiums
D) price-offs
Correct Answer:
Verified
Q62: An overlay is
A) offering two or more
Q63: The use of two or more promotions
Q64: When a coupon is coupled with sweepstakes
Q65: All of the following statements are true
Q66: Contests and sweepstakes tend to appeal to
A)
Q68: Which of the following statements about bonus
Q69: A consumer promotion involving two or more
Q70: An intracompany tie-in involves
A) two or more
Q71: An intercompany tie-in involves
A) two or more
Q72: A free liter of Pepsi with the
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