Which of the following statements about bonus packs is false?
A) 75% of consumers believe they will pay for the additional product in a bonus pack, either directly or indirectly
B) 63% of consumers would choose a bonus pack over a coupon
C) 51% of consumers have purchased a bonus pack because they believed it was a good value
D) 58% of consumers have tried a different brand to take advantage of a bonus pack offer
Correct Answer:
Verified
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Q65: All of the following statements are true
Q66: Contests and sweepstakes tend to appeal to
A)
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Q70: An intracompany tie-in involves
A) two or more
Q71: An intercompany tie-in involves
A) two or more
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