Frequency programs have all of the following characteristics except
A) rewards are in the form of additional goods, services, discounts, or cash
B) to earn rewards, participants must accumulate a certain number of points or make a certain level of purchases over time
C) multiple purchases are required to obtain the rewards
D) the redemption process is tailored to meet the various needs of the participants
Correct Answer:
Verified
Q71: An intercompany tie-in involves
A) two or more
Q72: A free liter of Pepsi with the
Q73: A coupon for $2.00 off the purchase
Q74: Tie-ins work best if consumers are offered
Q75: Most consumer promotion programs focus on boosting
Q77: Participation in frequency programs is the highest,
Q78: The goal of sampling is to encourage
A)
Q79: An automobile dealer that lets a customer
Q80: Price-offs are an excellent method of accomplishing
Q81: Of the following consumer promotions, the one
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