An automobile dealer that lets a customer take a new car home for the evening to test drive it is using
A) product placement
B) a tie-in
C) sampling
D) a premium
Correct Answer:
Verified
Q74: Tie-ins work best if consumers are offered
Q75: Most consumer promotion programs focus on boosting
Q76: Frequency programs have all of the following
Q77: Participation in frequency programs is the highest,
Q78: The goal of sampling is to encourage
A)
Q80: Price-offs are an excellent method of accomplishing
Q81: Of the following consumer promotions, the one
Q82: A Dell computer that offers to reimburse
Q83: Coca-Cola offers to pay the producers of
Q84: Of the following media, _ has/have the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents