Reebok offers to reimburse retailers 60% of the cost of their ads if the retailers prominently display the Reebok brand in the ad and the ad does not feature any competing brands. This is an example of a(n)

Question

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This is an example of a cooperative advertising program, where a manufacturer reimburses a retailer for a portion of the advertising costs when the retailer features the manufacturer's brand prominently.

Reebok Offers to Reimburse Retailers 60% of the Cost of Their