Duracell offers retailers a 15% discount on batteries if the retailer is willing to utilize a new point-of-purchase display in their stores. This is an example of a(n)

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Duracell offers retailers a 15% discount on batteries if the retailer is willing to utilize a new point-of-purchase display in their stores. This is an example of a cooperative merchandise agreement since the effort is a joint effort between Duracell and retails stores.

Duracell Offers Retailers a 15% Discount on Batteries If the Retailer