While shoppers may compile a shopping list, more than two-thirds of all brand purchase decisions are made while in a retail store and most shoppers walk out with twice the number of products they had planned on purchasing.

Question

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Research indicates that a significant portion of purchase decisions are made in-store, influenced by factors like promotions, product placement, and impulse buying, leading to shoppers often buying more than initially planned.

While Shoppers May Compile a Shopping List, More Than Two-Thirds