When manufacturer provide trade allowances to retailers, they would like to see that price reduction passed on to consumers so that it would stimulate sales of the manufacturers' brands. However, more than 70 percent of the time, retailers do not pass the savings on to the consumer.

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When manufacturer provide trade allowances to retailers, they would like to see that price reduction passed on to consumers so that it would stimulate sales of the manufacturers' brands. However, more than 50 percent of the time, retailers do not pass the savings on to the consumer.

When Manufacturer Provide Trade Allowances to Retailers, They Would Like