Instead of slotting fees, some retailers charge an exit fee, which is a fee the manufacturer will pay for the initial inventory investment a retailer needs to push the product.
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Q121: In most cases, for a manufacturer to
Q122: In theory, trade promotions should enhance a
Q123: To gain the most from the use
Q124: When manufacturer provide trade allowances to retailers,
Q125: Although retailers are slow to admit it,
Q127: Trade contests sponsored by manufacturers are directed
Q128: Calendar promotions are promotional campaigns the retailer
Q129: To receive funds through a cooperative advertising
Q130: Occasionally a deal or sale is made
Q131: Approximately _ percent of all marketing dollars
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