To receive funds through a cooperative advertising program, retailers usually have to follow specific guidelines concerning the placement of ads, their content, design, and especially how the manufacturer's brand is displayed.

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To receive funds through a cooperative advertising program, retailers usually have to follow specific guidelines concerning the placement of ads, their content, design, and especially how the manufacturer's brand is displayed. Normally the brand must be prominently displayed and no competing brands can be in the ad.

To Receive Funds Through a Cooperative Advertising Program, Retailers Usually