All of the following are reasons for the shift toward greater use of promotions and less reliance on advertising over the last two decades except
A) promotions normally have an immediate impact on sales
B) increased cost of advertising
C) increased level of brand proliferation and brand parity
D) declining impact of advertising
Correct Answer:
Verified
Q127: Trade contests sponsored by manufacturers are directed
Q128: Calendar promotions are promotional campaigns the retailer
Q129: To receive funds through a cooperative advertising
Q130: Occasionally a deal or sale is made
Q131: Approximately _ percent of all marketing dollars
Q133: A consumer promotion that offers consumers some
Q134: The primary method used to distribute coupons
Q135: The majority, 80%, of all coupons are
Q136: Coupons that can be instantly redeemed are
Q137: Coupons that cannot be used immediately but
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