In offering a retailer a trade allowance in a specific geographic area, _____ occur(s) when the retailer purchases the product on-deal in that location and ships it to another location where it is off-deal.
A) trade incentives
B) diversion
C) forward buying
D) exit fees
Correct Answer:
Verified
Q173: From a manufacturer's perspective, trade promotions goals
Q174: All of the following are examples of
Q175: A trade allowance that offers a financial
Q176: A manufacturer that offers a 15% discount
Q177: From the manufacturer's viewpoint, all of the
Q179: _ are funds paid to retailers to
Q180: Retailers use all of the following justifications
Q181: From the manufacturer's viewpoint, all of the
Q182: Money or prizes awarded in a trade
Q183: A trade promotion that involves retailers and
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