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From the Manufacturer's Viewpoint, All of the Following Are Problems

Question 181

Multiple Choice

From the manufacturer's viewpoint, all of the following are problems with slotting fees except


A) it is a form of extortion since manufacturers are forced to pay the fee if they want their brand on the retail shelf
B) some manufacturers do not have to pay slotting fees because they have channel power and clout with retailers
C) it discriminates against the small manufacturer that cannot afford to pay the slotting fee
D) it raises the breakeven point for a new product since a manufacturer now has to sell enough of the new product to cover the slotting fees

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