The most common trade incentive is the _____, which is a formal agreement between the retailer or channel member and the manufacturer to undertake a cooperative marketing effort.
A) cooperative merchandising agreement (CMA)
B) calendar promotion (CP)
C) cooperative advertising program (CAP)
D) trade shows
Correct Answer:
Verified
Q179: _ are funds paid to retailers to
Q180: Retailers use all of the following justifications
Q181: From the manufacturer's viewpoint, all of the
Q182: Money or prizes awarded in a trade
Q183: A trade promotion that involves retailers and
Q185: The primary advantage of the CMA agreement
Q186: The benefit of a cooperative merchandise agreement
Q187: Retailers benefit in all of the following
Q188: International attendees at trade shows differ from
Q189: The use of two or more promotions
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