The Benefit of a Cooperative Merchandise Agreement (CMA) for Retailers

The benefit of a cooperative merchandise agreement (CMA) for retailers is that it

A) provides specific allowances that retailers can use in pricing the products for resale
B) enhances the relationship of the retailer and manufacturer
C) allows the retailer to develop calendar promotions for its customers
D) allows the retailer to use diversion and forward buying to increase its profit margins