Retailers Benefit in All of the Following Ways by Participating

Retailers benefit in all of the following ways by participating in a manufacturer's cooperative advertising program except

A) it provides an allowance to the retailer for all merchandise that is sold during the cooperative advertising program
B) the manufacturer pays for part of the cost of the ad
C) advertising national, manufacturers' brands enhances the retailer's image
D) advertising national, manufacturers' brands can attract new customers beyond the retailers normal target market