Match the descriptions with their terms:
-Sales promotions that are a cash reimbursement to a customer for the purchase of a product.
A) Coupons
B) Premiums
C) Contests and sweepstakes
D) Bonus packs
E) Tie-ins
F) Frequency programs
G) Sampling
H) Price-offs
I) Refunds and rebates
J) Product placement
Correct Answer:
Verified
Q204: Match the descriptions with their terms:
-Sales promotion
Q205: Match the descriptions with their terms:
-Sales promotion
Q206: Match the descriptions with their terms:
-Sales promotion
Q207: Match the descriptions with their terms:
-Sales promotions
Q208: Match the descriptions with their terms:
-Sales promotion
Q210: Match the descriptions with their terms:
-Sales promotion
Q211: Match the descriptions with their terms:
-Sales promotion
Q212: Match the descriptions with their terms:
-Sales promotions
Q213: Match the descriptions with their terms:
-Sales promotion
Q214: Match the example given below with the
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