Inside Indigo, a retail store, wants to increase awareness of their store using an advertising campaign. An appropriate advertising objective might be
A) increase awareness by 10 percent
B) increase awareness by 10 percent within 3 months of the launch of the advertising campaign
C) increase awareness among female shoppers by 15 percent
D) increase ad recall of Inside Indigo advertisements by 10 percent by December 31st.
Correct Answer:
Verified
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