In designing an advertisement for Skeeter boats, the creative requested psychographic information about the target audience. An example of psychographic information about a target audience would be
A) males, ages 20-40, with no college education
B) individuals who like outdoor activities, such as hunting, fishing, and hiking
C) individuals who live in rural areas of the southeastern part of the United States
D) individuals who purchase a fishing boat every 4 years
Correct Answer:
Verified
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