Advertising designed to build the corporate reputation or develop goodwill for the corporation is called
A) brand advertising
B) institutional advertising
C) pioneer advertising
D) informative advertising
Correct Answer:
Verified
Q155: The least used type of product advertising
Q156: Advertising designed to build primary demand for
Q157: In terms of the product life cycle,
Q158: Advertisers have to be careful with comparative
Q159: Comparative advertising appears to be the most
Q161: Public service advertisements would be an example
Q162: Agencies that specialize in negotiating and purchasing
Q163: Companies that specialize in the production of
Q164: The key for advertising agencies in using
Q165: As companies move towards an IMC approach
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