As companies move towards an IMC approach in their marketing, they will expect their advertising agencies to
A) offer more specialized services
B) provide ad production capabilities
C) handle more of the IMC functions beyond advertising
D) all of the above
Correct Answer:
Verified
Q160: Advertising designed to build the corporate reputation
Q161: Public service advertisements would be an example
Q162: Agencies that specialize in negotiating and purchasing
Q163: Companies that specialize in the production of
Q164: The key for advertising agencies in using
Q166: All of the following are services an
Q167: All of the following should be used
Q168: In selecting an advertising agency, the relevant
Q169: In selecting an advertising agency, a conflict
Q170: One measure of an advertising agency's creative
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