A danger with all-you-can-afford method of communication budgeting is that during tough economic times, the marketing budget is often the first to be cut based on the belief that the firm cannot afford it.

Question

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The all-you-can-afford method allocates leftover funds to marketing, so in tough times, when funds are scarce, marketing budgets are often reduced or eliminated.

A Danger with All-You-Can-Afford Method of Communication Budgeting Is That