In evaluating advertising, day-after recall (DAR) tests are evaluations of new advertisements conducted the day after they appear and where respondents are asked about what they remember from the ads viewed the day before.

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In evaluating advertising, day-after recall (DAR) tests are evaluations of new advertisements conducted the day after they appear and where respondents are asked about what they remember from the ads. Aided recall provides hints, while unaided does not.

In Evaluating Advertising, Day-After Recall (DAR) Tests Are Evaluations of New