Because of the short-term impact of promotions, changes in sales is an effective means of evaluating either a trade or a consumer promotion effort.
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Q39: In evaluating advertising, concept tests are evaluations
Q40: In evaluating advertising, copy tests are evaluations
Q41: In evaluating advertising, recall tests are evaluations
Q42: In evaluating advertising, day-after recall (DAR) tests
Q43: The goal of copy tests is to
Q45: The number of inquiries is an effective
Q46: Personal selling is normally evaluated by sales,
Q47: In terms of global operations, with standardization
Q48: _ is(are) all forms of external communications
Q49: Promotions refer to
A) a communication venue that
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