In the Communications Model Presented in the Textbook, Encoding Is

In the communications model presented in the textbook, encoding is

A) the process of transposing the objectives or goal of a marketing communication concept into an actual marketing communication piece, such as an advertisement, brochure, or sign
B) the venue the source uses to send a marketing communication message to its intended audience
C) the organization that originates a marketing communication message
D) the completed marketing communication piece