In the Communications Model Presented in the Textbook, Decoding Is

In the communications model presented in the textbook, decoding is

A) the process of transposing the objectives or goal of a marketing communication concept into an actual marketing communication piece, such as an advertisement, brochure, or sign
B) the process of interpreting the meaning conveyed in a marketing message
C) individuals who observe a marketing communication and decode the message
D) the response of the audience to the message