The least effective communication approach to accomplish the objective of increasing demand is
A) advertising and personal selling
B) consumer promotions and trade promotions
C) personal selling and sales promotions
D) trade promotions
Correct Answer:
Verified
Q83: In terms of the AIDA concept, the
Q84: In terms of the AIDA concept, the
Q85: In terms of marketing expenditures, approximately _
Q86: Of the following media methods, business-to-business marketing
Q87: Of the following media methods, consumer marketing
Q89: If consumers and businesses perceive very few
Q90: Advertising is an excellent method of accomplishing
Q91: Consumer (or sales) promotions would be a
Q92: Personal selling would be an excellent method
Q93: Of the following communication objectives, trade promotions
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