Of the following communication elements, _____ is(are) usually not effective in the introduction stage of the product life cycle because channel members are unsure about a new product's success.

Question

Quizplus · Accepted Answer

Trade promotions are usually not effective in the introduction stage of the product life cycle because channel members are unsure about a new product's success and do not want to take the risk.

Of the Following Communication Elements, _____ Is(are) Usually Not Effective