During the _____ stage of the product life cycle, companies will shift marketing dollars from consumer sales promotions to trade promotions to encourage channel members to push their particular brand.

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, companies will shift marketing dollars from consumer sales promotions to trade promotions to encourage channel members to push their particular brand and stock it on retail shelves.

During the _____ Stage of the Product Life Cycle, Companies