The primary advantage of advertising is
A) the relative low cost
B) the ability to reach a large number of people with a single message
C) the ability to persuade consumers to make a purchase
D) the ability to reach both consumers and business customers
Correct Answer:
Verified
Q146: During the growth stage of the product
Q147: The GIMC approach is easier to use
Q148: The process of making goods and services
Q149: For marketing communication to be fully integrated
Q150: Any form of paid communication directed to
Q152: Communication aimed at the general public and
Q153: Any event that has a direct or
Q154: To stimulate sales immediately, companies will normally
Q155: Incentives used to encourage end-users to purchase
Q156: Incentives directed towards channel members to encourage
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