In terms of the communication objective of reducing purchase risk, the least effective communication tool would be
A) advertising
B) consumer promotions
C) trade promotions
D) personal selling
Correct Answer:
Verified
Q189: In terms of the communication objective of
Q190: For the communication objective of providing information,
Q191: Brand equity is built on the two
Q192: About the only way to build a
Q193: The best communication tool for accomplishing the
Q195: To build new brands and to rejuvenate
Q196: To build new brands and to rejuvenate
Q197: For manufacturers who use a pull marketing
Q198: For manufacturers who use a push marketing
Q199: During the introductory stage of the product
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