To build new brands and to rejuvenate stagnant brands, companies will want to stimulate trial purchases of the product. The best communication tool to accomplish this objective would be

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To build new brands and to rejuvenate stagnant brands, companies will want to stimulate trial purchases of the product. The best communication tool to accomplish this objective would be consumer promotions since it provides incentives for consumers to try a product or brand.

To Build New Brands and to Rejuvenate Stagnant Brands, Companies