To stimulate trial purchases of a product in the introductory stage of the product life cycle, the best communication tool would be
A) advertising
B) consumer promotions
C) trade promotions
D) personal selling
Correct Answer:
Verified
Q195: To build new brands and to rejuvenate
Q196: To build new brands and to rejuvenate
Q197: For manufacturers who use a pull marketing
Q198: For manufacturers who use a push marketing
Q199: During the introductory stage of the product
Q201: Expenditures in all four areas of marketing
Q202: Expenditures in all four areas of marketing
Q203: Expenditures on trade promotions would be the
Q204: In developing the communication budget, the _
Q205: The most popular method of developing a
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