All of the following are methods for evaluating trade or consumer promotions except
A) changes in sales
B) recall tests
C) number of inquiries
D) redemption rates
Correct Answer:
Verified
Q216: In evaluating advertising effectiveness, _ is used
Q217: If individuals are called the day after
Q218: If individuals are called the day after
Q219: In evaluating advertising effectiveness, _ are conducted
Q220: In evaluating advertising effectiveness, the best method
Q222: For consumer promotions like coupons and premiums,
Q223: Personal selling is normally evaluated using
A) recall
Q224: In international expansion, a standardization approach is
Q225: In international expansion, an adaptation approach is
Q226: A form of public relations produced by
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