If individuals are called the day after an advertisement appears and asked what advertisements they recall seeing the previous day for a particular product category, such as automobiles, the testing method being used is
A) copy tests
B) unaided DAR tests
C) aided DAR tests
D) recognition tests
Correct Answer:
Verified
Q213: The method used by many small and
Q214: Advertising is difficult to evaluate for all
Q215: In evaluating advertising, _ is used before
Q216: In evaluating advertising effectiveness, _ is used
Q217: If individuals are called the day after
Q219: In evaluating advertising effectiveness, _ are conducted
Q220: In evaluating advertising effectiveness, the best method
Q221: All of the following are methods for
Q222: For consumer promotions like coupons and premiums,
Q223: Personal selling is normally evaluated using
A) recall
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