The pricing of a group of products sold as one package, such as the combo meal at McDonald's that includes the sandwich, fries, and drink is called
A) accessory pricing
B) captive-product pricing
C) byproduct pricing
D) bundling

Question

Quizplus · Accepted Answer

Bundling refers to the practice of selling multiple products or services together as a single combined unit, often at a discounted price, like a combo meal.

The Pricing of a Group of Products Sold as One