The strategy of a retailer offering a product at a significantly low price, usually below costs, in order to attract customers into the store in the hope that while they are there they will purchase additional items is called
A) multiple-unit pricing
B) seasonal discount
C) promotional pricing
D) loss-leader pricing

Question

Quizplus · Accepted Answer

Loss-leader pricing is a strategy where a product is sold at a low price to attract customers, with the expectation that they will buy other items at regular prices.

The Strategy of a Retailer Offering a Product at a Significantly