The strategy of setting prices just below even dollar values to give the impression that the product is not expensive is called
A) reference pricing
B) odd pricing
C) even pricing
D) variable pricing

Question

Quizplus · Accepted Answer

Odd pricing is the strategy of setting prices just below even dollar values, such as $9.99 instead of $10.00, to make the product appear less expensive.

The Strategy of Setting Prices Just Below Even Dollar Values