_____ is the strategy of offering consumers a discount to purchase a larger quantity with the objective of the consumer using a greater quantity of the product over time, thus increasing their consumption.
A) Promotional pricing
B) Loss-leader pricing
C) Multiple-unit pricing
D) Product-lining pricing

Question

Quizplus · Accepted Answer

Multiple-unit pricing is a strategy where consumers are offered a discount for purchasing a larger quantity, encouraging them to use more of the product over time.

_____ Is the Strategy of Offering Consumers a Discount to Purchase