To support prestige pricing, retailers tend to use a psychological tool known as even pricing which is
A) setting prices at even numbers
B) setting prices at odd numbers
C) setting prices even with the reference price level
D) setting prices even with the competition

Question

Quizplus · Accepted Answer

To support prestige pricing, retailers tend to use a psychological tool known as even pricing which is setting prices at even numbers, such as $198.

To Support Prestige Pricing, Retailers Tend to Use a Psychological