In the general merchandise retailing category, category specialists are also known as
A) off-brand retailers
B) category killers
C) warehouse specialists
D) none of the above

Name: In the general merchandise retailing category, category specialists are also known as A) off-brand retailers B) category killers C) warehouse specialists D) none of the above
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Question

Quizplus · Accepted Answer

Category specialists are known as category killers because they dominate a particular category of merchandise, often driving out smaller competitors.

In the General Merchandise Retailing Category, Category Specialists Are Also