The wheel of retailing describes how stores start out as innovative low-margin, low-priced operations and seek to broaden their customer base by
A) adding services and upgrading facilities
B) adding services and moving to a scrambled merchandise offering
C) cutting costs and cutting retail prices
D) specializing in one or two product categories and becoming category killers

Question

Quizplus · Accepted Answer

The wheel of retailing theory suggests that retailers start with low prices and minimal services, then gradually add services and improve facilities to attract a broader customer base, often resulting in higher prices.

The Wheel of Retailing Describes How Stores Start Out as Innovative