Based on the theory of the wheel of retailing, as retailers progress around the wheel they eventually lose their initial customers and fall off the wheel because
A) the retailer has developed too narrow of a focus
B) the retailer has adopted too broad of a focus and offers too many products and too many services
C) their initial customers move on to new low-priced retailers
D) their initial customers move to mass discounters like Wal-Mart and category killers like Home Depot

Question

Quizplus · Accepted Answer

As retailers move up the wheel, they often increase prices and services, losing their initial low-price-seeking customers to new low-priced entrants.

Based on the Theory of the Wheel of Retailing, as Retailers