To reduce the level of intangibility in a service, a firm can
A) train employees to perform consistent service quality
B) provide certification for their employees
C) create a strong corporate culture
D) manage supply and demand
Correct Answer:
Verified
Q58: In terms of service characteristics, intangibility refers
Q59: In terms of service characteristics, perishability refers
Q60: In terms of service characteristics, inseparability refers
Q61: In terms of service characteristics, variability refers
Q62: To reduce the risk involved in purchasing
Q64: Using testimonials of students in an advertisement
Q65: Showing a college's campus, its buildings, and
Q66: Sporting events, such as football, basketball, or
Q67: To reduce the negative impact of perishability
Q68: In developing strategies to manage supply and
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