The product length is the
A) number of different offerings for a product category
B) related brands the company offers in the same product category
C) total number of brands in the product mix-all of the brands the company sells
D) total number of product lines the company offers
Correct Answer:
Verified
Q84: Packaging is a very important product feature
Q85: The product label that is located on
Q86: The product label that is located on
Q87: The product mix is the
A) complete assortment
Q88: The product line is the
A) number of
Q90: The product width is the
A) number of
Q91: Product consistency is the
A) number of different
Q92: The product depth is the
A) number of
Q93: The first step in the new product
Q94: Most firms are driven by the marketing
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