Most firms are driven by the marketing concept, and their product development decisions are based on
A) competitive actions and new products
B) input from channel members, especially retailers
C) identifying the needs, wants, and desires of consumers
D) research by the R&D department

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs, wants, and desires of consumers to achieve business success.

Most Firms Are Driven by the Marketing Concept, and Their