In the Third Stage of the New Product Development Process

In the third stage of the new product development process, which is developing and evaluating new product concepts, the company will

A) determine if the new product is a good fit for the company and its resources
B) develop a detailed description of the product and ask prospective consumers to evaluate it and to indicate their willingness to purchase the product
C) determine the product's projected costs, return on investment, and cash flow
D) determine if the projected target market is large and attractive enough to pursue the new product