Simulated test marketing
A) simulates purchase environments in that target consumers are observed in the product-related decision-making process.
B) offers a new product to a group of stores and then evaluates the market reaction to it
C) involves developing a prototype of the new product and then soliciting consumer reaction
D) simulates the usage situation for a new product to determine when and how the new product would be consumed

Question

Quizplus · Accepted Answer

Simulated test marketing involves creating a controlled environment where target consumers are observed in the product-related decision-making process, mimicking real purchase environments.

Simulated Test Marketing