Because _____ out of ten products fail, simulated test marketing is often used to reduce the risks a company would incur in terms of marketing, sales, and capital expenses.
A) five
B) six
C) seven
D) eight
Correct Answer:
Verified
Q98: In terms of new products, continuous innovations
Q99: In the third stage of the new
Q100: In classifying products in terms of their
Q101: The price level for a new product
Q102: It is important during the _ step
Q104: Simulated test marketing
A) simulates purchase environments in
Q105: Controlled test marketing
A) simulates purchase environments in
Q106: In using controlled test marketing, all of
Q107: In terms of new product adoption, innovators
Q108: In terms of new product adoption, early
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