In using controlled test marketing, all of the following could be varied except
A) price
B) in-store promotions
C) channel structure
D) in-store placement

Name: In using controlled test marketing, all of the following could be varied except A) price B) in-store promotions C) channel structure D) in-store placement
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Channel structure is typically not varied in controlled test marketing as it involves long-term strategic decisions that are not easily altered for short-term testing purposes.

In Using Controlled Test Marketing, All of the Following Could